Introducing Inception Intelligence
Pioneering AI in Healthcare. Available today for Froedtert ThedaCare and the Medical College of Wisconsin.



We are thrilled to announce the launch of Inception Intelligence, a groundbreaking AI platform developed by Inception Health to serve Froedtert ThedaCare and the Medical College of Wisconsin. This milestone represents our commitment to responsibly advancing healthcare through innovative technology.
Inception Intelligence will initially be launched for a small cohort of employees at Froedtert Health and the Medical College of Wisconsin. Following this initial phase, we plan to expand access and make the platform generally available across our entire healthcare system in the coming weeks.
At Inception Health, we firmly believe that artificial intelligence represents one of the most significant discoveries of our era. Its potential to transform healthcare is immense—from improving diagnostic accuracy and treatment planning to streamlining administrative processes and enhancing patient experiences.
While AI brings tremendous promise, we recognize that its implementation in healthcare requires careful consideration. The stakes are high when technology intersects with human health and wellbeing. That's why we've developed Inception Intelligence with a thoughtful, measured approach that prioritizes safety, efficacy, and ethical considerations.
Launching with Powerful AI Capabilities
Inception Intelligence is launching with an intuitive Q&A chat interface offering two distinct models:
General Knowledge Model
Leveraging Anthropic's latest Claude 3.7 Sonnet, currently the most performant large language model (LLM) available, to provide comprehensive responses to a wide range of queries.
Froedtert Health-Specific Model
A specialized model using Retrieval-Augmented Generation (RAG) technology to support searches for guidelines and clinical best practices specifically tailored to Froedtert Health.
Retrieval-Augmented Generation (RAG) represents a significant advancement in making AI more reliable and accurate, especially in specialized domains like healthcare. Rather than relying solely on the knowledge embedded in the LLM during training, RAG enhances responses by first retrieving relevant information from trusted, up-to-date sources. When a question is asked, the system searches through our curated knowledge base of Froedtert Health guidelines and clinical resources. The retrieved information is then provided to the LLM, which generates a response based on this specific, authoritative content.
This approach significantly reduces "hallucinations" (fabricated or incorrect information) by grounding responses in verified documentation.
A Journey of Discovery and Innovation
Inception Intelligence stands apart through our distinctive methodology that combines:
- The technical expertise of our Product Engineering team at Inception Health
- A rigorous AI Research and Evaluation framework designed specifically for healthcare applications
- Close collaboration with clinical experts from Froedtert ThedaCare and the Medical College of Wisconsin
This multidisciplinary approach ensures that our AI solutions are not only technologically sophisticated but also clinically relevant and ethically sound.
We view the launch of Inception Intelligence as the beginning of an exciting journey—not just for our organization, but for our entire healthcare system and the communities we serve. As we move forward, we are committed to:
- Education: Building understanding about AI capabilities and limitations among healthcare professionals and patients
- Democratization: Making AI tools accessible across our healthcare system where they can create the most value
- Evaluation: Rigorously testing and validating AI applications before and during implementation
- Learning: Continuously improving our approaches based on real-world outcomes
- Innovation: Pushing boundaries to develop novel solutions for healthcare's most pressing challenges
What is next?
In the coming months, we look forward to sharing more about our research findings, evaluation methodologies, and innovative applications. We'll be transparent about both our successes and the challenges we encounter, contributing to the broader conversation about responsible AI adoption in healthcare.
Stay tuned for more updates as we explore the frontiers of AI in healthcare through Inception Intelligence.